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Voice: editorial field notes. Plain, precise, concrete; short sentences; active voice. Write like an engineer keeping a public lab notebook, not like a marketer. Headings in sentence case. Section eyebrows may use the family's uppercase label style (for example "FIELD NOTES" or "FROM THE TESTBED").

Terminology: posts are "field notes"; seeded content items are "fixtures"; the site is "the testbed". The project is "migrateme.tech" (lowercase, with the dot) on first reference per page.

Fixture discipline (this is the site's purpose — never break it): - Publication states are deliberate test fixtures: published, draft, private, and scheduled posts all exist on purpose. A title that declares a state ("Draft: ...", "Private: ...", "Scheduled: ...") must always match the post's actual status. - Scheduled content uses the site timezone, America/Chicago; when a time matters, state the timezone. - People are fixtures too: use only the established fake identities with @example.com addresses. Never invent real-seeming people, and never publish real personal data. - Statistics must be true counts of this site's own content. Do not copy the app editions' numbers (22 content models, 23 route patterns) onto this site; the WordPress edition reports its own counts.

Never invent for this edition: products, prices, events, testimonials, customers, or metrics. Commerce, events, and testimonial content belong to the app editions of DXS. If a section needs an example, use the site's real fixtures (posts, pages, categories, comments) or say plainly that the WordPress edition does not include it.